Boody, the Australian sustainable underwear brand made from bamboo, is supporting cancer care initiatives this year with a limited-edition run of pink apparel for Breast Cancer Awareness Month.
The company, which has a partnership with the McGrath Foundation, will sell the range online for one month from October 1, with 100 per cent of the profits dedicated to helping fund McGrath Breast Care Nurses who provide every type of support from emotional to physical for individuals and their families experiencing breast cancer. The foundation has 185 nurses in communities across Australia, offering support completely free to those who need it.
Boody’s underwear is made from bamboo fibres as a sustainable alternative to mass-market labels and the company has achieved B-Corp certification.
For the campaign, pink versions will be produced of its best-selling Shaper Crop Bra ($21.95), Classic Bikini ($15.95) and Original Boxer ($18.95)
This year marks the second that Boody has officially partnered with the McGrath Foundation.
“Being an underwear brand, Boody has a natural affinity with the McGrath Foundation, but its connection also runs deeper – many reviews on the Boody website are from women sharing their love for the natural softness, breathability and comfort of its bamboo bras following breast cancer-related surgeries,” said a Boody spokesperson.
“In fact, bamboo is one of the most soothing fabrics to wear while recovering from surgery or having chemotherapy and radiation treatment. The fabric is naturally antibacterial so it can be worn against the skin without risking infection, it wicks moisture away from the skin and absorbs excess perspiration (a side effect of cancer-related hormone treatments) and it is super soft and kind to even the most sensitive skin.”
One in seven Australian women are diagnosed with breast cancer during their lifetime and diagnoses have increased by about one-third over the past 10 years.
