Yadea e-bikes unveiled at CES 2023 as Chinese brand eyes massive US growth

Robert Stockdill

Robert Stockdill


China’s Yadea, the world’s largest producer of e-bikes, unveiled new models at the CES 2023 show in Las Vegas this week. 

During the first quarter of last year, US sales of e-bikes surged by more than 300 per cent and Yadea’s research suggests sales will reach 4.8 million units by 2025. 

In an expansion strategy for the US, Yadea is focusing on creating what it describes as a complete ecosystem for electric vehicles and providing a range of products and services for local consumers. 

In the brand’s debut at CES 2023, it released the all-new high-speed straddle electric motorcycle series Yadea Keeness VFD and the high-speed pedal electric motorcycle Yadea E150.

The Keeness VFD model is equipped with a 10KW mid-mounted high-performance motor and features a maximum speed of 100kph, and accelerates to 50kph from standstill in 4 seconds. 

The company also displayed the Yadea E150, a high-performance electric scooter with a peak power of 5KW, peak torque of 160Nm, and a top speed of 80kph. A super-fast charging technology allows the bike to be charged up to 80 per cent full power in 20 minutes.

And the Yadea Innovator – also on show at CES 2023 – is the company’s first AI-powered electric folding bike, the Trooper 01, which won the 2022 American Outstanding Industrial Design Award. It features a dual motor drive and rear hub motor technology with a peak power of 1000W and 750W.

Yadea says it is well positioned to take advantage of this growth, with significant investment in research and development driving product development and international distribution. 

In the US, it plans to sell bikes through retail stores, online, and at exhibitions. Flagship stores are planned for San Francisco and Los Angeles and 100 dealerships are planned to open during the first half of this year. 

Yadea has to date sold products to 60 million consumers in more than 100 countries and regions through a network of more than 40,000 retailers worldwide.

Earlier this week, another Chinese e-bike maker, Davinci Motors, unveiled a powerful electric-powered motorcycle to enter the 1000cc ICE-powered performance sector.

Robert Stockdill

Robert Stockdill

Robert Stockdill is a content writer with more than 30 years of experience in five countries. His style has built upon award-winning success in news and features in the print media to leadership in digital communication, spanning news websites, social media, magazines, brochures, and contributing to books. Recognising the devastating impact of consumer behaviour on the planet and wanting to help make a difference Robert launched Viable.Earth as a platform to celebrate positive contributions by brands, companies and individuals towards reducing environmental impact and improve sustainability – especially in the fields of fashion, beauty, food, lifestyle, and transportation.

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