McDonald’s is expanding the commercial of its meatless McPlant burger to hundreds of locations in the San Francisco Bay and Dallas-Ft Worth areas, starting on Valentine’s Day.
The alt-meat option was unveiled last November in selected stores in Texas, Iowa, Louisiana and California as a trial. McDonald’s said the expanded test will help it understand more about consumers’ needs and help the company recognise how plant-based options impact its kitchen operations.
According to the company, the plant-based burger McPlant is sourced from peas, rice, potatoes and other vegan ingredients but still keep the original taste of McDonald’s burger.
McPlant has also been introduced in various markets overseas such as Sweden, Denmark, the Netherlands, Austria and most recently in the UK.
As the plant-based need is growing, many food companies decide to add the veggie version to their line-up with the aim of serving vegans, vegetarians, and people concerned about environmental problems, their health or who just simply want to experience new experiences.
KFC has also added plant-based Beyond Fried Chicken to its menu earlier this year.