Mediterranean alt-meat maker Heura Foods gave away 5000 vegan sandwiches in its first-ever pop-up store in London. The campaign is part of the brand’s goal to win over vegans and meat-eaters alike to consume more plant-based food to help the planet.
According to the company, for every 100 sandwiches consumed the lives of one pig and six chickens are spared. In addition, it also saves 0.51kg of carbon emissions and 506 litres of water.
Located in Covent Garden, the pop-up pays tribute to the brand’s Barcelonian roots with a theme of “sunshine yellow”.
The company will be handing out vegan turkey sandwiches to visitors from 11am daily until tomorrow, December 14. Customers have the option to donate to Made In Hackney, a non-profit organisation fighting food injustice and providing meals to those in need.
The vegan sandwiches feature alt-turkey seasoned with rosemary and thyme, herbed Parmentier potatoes, onions, pickled red cabbage, mushroom gravy, vegan sausage, and cranberry-infused, egg-free mayonnaise to combine all the flavours.
“At Heura, we believe in celebrating family and food traditions, and what better way to protect the things we love most than updating them to be better for the planet, people and animals,” said Bernat Añaños, co-founder of Heura Foods.
“So, for this holiday season, we created the Heura Christmas Sandwich pop-up to offer Londoners a more sustainable choice to enjoy one of the most-beloved holiday dishes.”
Founded in 2017, Heura offers plant-based Mediterranean cuisine made from high-protein, GMO-free legumes. Its offerings include plant-based chicken, plant-based beef, and plant-based pork.