China’s Haofood launches plant-based “pulled chicken” from peanuts

Kaycee Enerva

Kaycee Enerva


Chinese food tech company Haofood has launched Carefree Pulled Chickless, a plant-based alt-chicken made from peanuts.

Available in three flavours – Original, Xinjiang Spices, and Salt & Pepper – the alt-chicken is high in protein, has zero trans fat, and is certified clean-label. In China, clean-label products are those made without artificial ingredients, preservatives, flavourings or MSG.

Customers can cook the product in a microwave oven or pan-fry it.

The company says its Carefree Pulled Chickless is made using extrusion technology that creates a rich fibrous structure and a texturised product similar to real chicken fibres.

Its primary ingredient – peanut – naturally contains a high level of aspartic and glutamic acid, common amino acids which provides an umami taste.

Natural ingredients such as salt, pepper, chilli powder, cumin, clove and ginger are added to enhance the flavour.

Astrid Prajogo, founder and CEO of Haofood, said the company noticed that more consumers prefer clean-label products, not just for their health but also for the planet.

“Carefree Pulled Chickless is healthy and delicious, using simpler and plant-based ingredients produced with the know-how that enables us to create great texture and taste simultaneously,” Prajogo added.

Haofood’s Carefree Pulled Chickless is available at select restaurants nationwide in China or directly from its official WeChat store.

Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.


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