Alt-meat brands Get Plant’d and Future Farm debut in Coles supermarkets across Australia

Kaycee Enerva

Kaycee Enerva

Get Plant'd

Aussie shoppers will soon have more plant-based meat options at their grocery stores as two alt-meat brands, Get Plant’d and Future Farm, debut in Coles supermarkets nationwide.

Consumers are increasingly open to trying plant-based meat alternatives. According to consumer research company Statista, the Asia-Pacific market, which includes Australia, will experience the largest increase in demand for plant-based meat alternatives around the world. Each year until 2026, the country’s compound annual growth rate (CAGR) is forecast at 15.9 per cent.

In addition, according to the independent think-tank Food Frontier, one in three Australians are consciously limiting their meat consumption due to concerns about personal health, the environment, and animal rights. 

Get Plant’d

Available in 800 stores, the Get Plant’d vegan range is made from plant-based ingredients such as seitan (wheat) and texturised soy protein. Some of its products include meat-free bacon, meat-free pepperoni, and meat-free roast duck, among others.

Cale Drouin, the co-founder of Get Plant’d and its parent company Cale and Daughters, said it’s been a while since deli-style vegan meats were readily available for Aussie shoppers.

Alt-meat brands Get Plant'd and Future Farm debut in Coles supermarkets across Australia
Get Plant’d Meat Free Roast Pork.

“The whole Get Plant’d range emphasises delicious taste and ease of functionality,” said Drouin. “Our goal is to make it simple for shoppers to pick up plant-based meat and enjoy this product as part of their favourite meals or snacks.”

Future Farm

Another up and coming plant-based food brand, Future Farm, is now also available in 732 Coles stores nationwide. 

Established in 2019, the Brazillian-based company claims its True Texture Technology is set to please even the pickiest of palates. The technology mimics the composition of real meat and is made with a blend of soy, pea, and chickpea protein. 

The brand’s bestselling product, the Future Burger, has recently received a carbon-neutral certification. 

Alt-meat brands Get Plant'd and Future Farm debut in Coles supermarkets across Australia
The Future Farm range.

“Our proprietary technology and innovative blend of three plant-based proteins are what we expect consumers to be astounded by – superior taste, texture, and tenderness much like real meat,” shared Marcos Leta, founder of Future Farm.

 “Gaining entry to this very open-minded market means we’re one step closer to becoming a global leader in the industry.”

Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.

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