Dairy company FrieslandCampina has launched a customised Reverse Vending Machine (RVM) in Hong Kong to make it easy for parents to recycle empty milk powder tins.
The RVMs are being installed in five suburbs on Hong Kong Island, Kowloon and the New Territories. The machines are placed in three shopping malls including D·Park, V City and PopWallk, along with the Aldrich Bay Integrated Children and Youth Services. The fifth will be located in Kowloon.
FCHK collects the empty tins and gives them a second life, recycling them into bike parts.
FCHK also partners with Carbon Coins – a mobile app that encourages people to recycle by giving away rewards like product vouchers or cash – to encourage customers to go green by using RVMs and other sustainable practices during their day-to-day activities.
Consumers can download the Carbon Coins app, register as a member, then scan the barcodes of the empty tins at the RVM. Each tin recycled is equivalent to one Carbon Coin. Customers can redeem points for gifts or e-coupons or have credits loaded onto their Octopus card.
FCHK has also collaborated with a group called Green Power to provide education programs at schools. The company says it will continue to pursue ecological conservation and sustainable development for a greener and more viable future.