An Australian company making naturally degradable cling wrap for food, Great Wrap, has taken top honours in an international program to celebrate innovation in addressing the world’s food challenges.
Great Wrap’s home-compostable alt-plastic cling wrap is certified to break down into carbon and water in just 180 days, leaving no residual toxins. And unlike biodegradable wraps, it contains no microplastics.
The company has won the Consumer Packaged Goods (CPG) category at the global FoodBytes by Rabobank Pitch 2021 competition, which drives collaboration between startups, large food and ag companies and investors.
Great Wrap makes its products at a solar-powered factory in Victoria. Co-founders Jordy and Julia Kay said it was an honour to be among this year’s CPG FoodBytes finalists.
“It’s been a steep learning curve and we’ve benefited from FoodBytes mentorship and leadership,” said Jordy Kay. “This experience helped introduce us to great potential partners who we are looking forward to working with in the future, and it’s also been helpful to meet other founders – some of the industry’s smartest – working in a similar space globally.”
Rabobank Australia head of innovation, Chamidu Karunathilake said Great Wrap is answering a global consumer demand for solutions to waste management and sustainability, both areas of which are drawing significant interest from corporates and investors.
“Their FoodBytes Pitch success is a validation of the entrepreneurship we are seeing in the Asia-Pacific region and its dominance on the global stage.”