Great news for Ikea customers in Australia who love the Swedish brand’s moreish hot dogs but are trying to avoid meat: the company has launched a plant-based version of its much-loved hot dogs for just $2.
The plant-based version contains rice protein, carrot, onion, and apple, and has a smoky taste. Ikea says the vegetarian option reflects the company’s commitment to transform 50 per cent of its restaurant meals plant-based by 2025 and create more accessible, appealing and affordable food offerings for customers.
Tim Prevade, food manager at Ikea Australia, said that the new plant-based version of the famous Ikea hot dog is an alternative – the original meat remains on sale.
“We’re helping to introduce more plant-based eating to Australians by making these healthy and sustainable products accessible and affordable, inspiring our customers to make a choice that is better for the planet,” added Tim.
“We’ve spent a lot of time in development to perfect not only the Plant Dog taste, but the texture so it gives the classic ‘snap’ when you bite into it, just like a traditional hot dog.”
Ikea Family Members can enjoy free plant-based hot dogs and meatballs at the Tempe and Marsden Park stores and the Ikea Plant Dog Truck has been visiting Sydney locations since May.
Ikea plant-based hot dogs are now available at the Ikea Bistro in all 10 Ikea stores Australia-wide.
- Recommended reading: Heinz unveils the first plant-based Oscar Mayer hot dogs and sausages.
