Social media ads are littered with ‘green’ claims. How are we supposed to know they’re true?
Online platforms are awash with ads for so-called “green” products. Power companies are “carbon…
The rise of green marketing: how to ensure climate pledges are credible
In this new landscape, more green initiatives, advocacies, and offsets have sprouted, but how can we ensure these pledges are credible?
H&M, Kate Sylvester ‘misled consumers’ on sustainability claims, says Consumer body
The organisation urges shoppers to be sceptical about clothing brands claiming that their products have certain sustainability certifications.
UK Government launches project to tackle greenwashing in food and beverage sector
Greenwashing is a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organisation’s is environment-friendly.