Impossible Foods has launched a series of #PlateToPlanet initiatives to encourage Singaporean to pay attention to the connection between food and the planet.
The #PlateToPlanet content will discuss climate change and the impact of food choices on the planet. Impossible Foods says it hopes Singaporean will be inspired to consider the environmental impact of the food on their plate.
The campaign will be available across Impossible Foods’ social media platforms and displayed at restaurants Fatburger and Swensen’s. In addition, the company also teamed up with delivery platform Deliveroo and online grocery store Redmart to offer discounts and exclusive merchandise during this month.
“Few people realise that what goes onto our plates is deeply tied to the health of our planet. Following the success of our first two Earth Month campaigns, we’re shifting gears this year to focus on showing Singaporeans why they should eat plant-based – and not just because it’s delicious or has the same meaty flavour that they love,” said Laurent Stevenart, GM, Singapore & UAE, at Impossible Foods.
“Our goal is to get more people to start having these important conversations about how our food choices impact our planet and the small steps they can take to preserve nature.”
Further reading: Meatless Mondays: the environmental impact of going plant-based for just one day a week.