What does VIABLE mean?
Origins – From Latin ‘vita’, to the French word ‘vie’, meaning ‘life’.
Adjective – capable of working successfully.
We are more successful when we work together with a careful conscience to produce quality. That’s why we work with a family of brands who demonstrate a commitment to reducing waste and pollution, nurturing growth in marginalised communities and cultivating the skills and techniques of artisans from around the world.
Botany - (of a seed or spore) able to germinate.
The tallest oak tree grew from a tiny seed. Everything starts off small, including change. The tiny habits we change, like how we shop, what we eat and who we support, can have a huge collective influence on our environment. These tiny habits and choices allow change to germinate, develop and spread into something we can admire and be proud of, like nature’s grand oak.
Biology – (of a plant, animal, or cell) capable of surviving or living successfully, especially under particular environmental conditions.
Even change needs favourable environmental conditions to succeed. We choose brands who share this ethos and work hard to enable safe working conditions, fair living wages and freedom of labour to ensure their products originate from a happy environment to create a happy environment.