Sustainability set to become ‘the defining issue’ for the coffee industry
Consumer expectations of coffee brands will rise “dramatically” as eco-anxiety replaces pandemic paranoia, predicts a researcher with Mintel in Europe.
Consumer expectations of coffee brands will rise “dramatically” as eco-anxiety replaces pandemic paranoia, predicts a researcher with Mintel in Europe.
“Consumers want companies to use simple terms and data, and to explain the direct and measurable environmental impact of their purchases.”
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